Image Credit: Netflix
Welcome to a barely totally different type of Netflix prime 10 report! After three years, Frederic is stepping except for publishing his High 10 report in English (extra on this on the backside), however that doesn’t imply we received’t be diving deep into the highest 10s. This week, we cowl Too A lot, the large Katie Taylor vs. Amanda Serrano Combat, Squid Recreation season 3, KPop Demon Hunters, Tyler Perry’s Madea’s Vacation spot Marriage ceremony, and extra!
Notice: On this report of Netflix’s hours considered from July seventh, 2025, to July thirteenth, 2025, we’ll use “Full Viewings Equal,” or CVE, expressed in hundreds of thousands. Which means we divide the hours considered introduced by Netflix by the runtime of movies or sequence. It permits for higher comparisons between movies and sequence, nevertheless it’s not an viewers metric. It’s the minimal variety of viewings in the event that they had been all full from the primary second to the final second of the movie or season.
How does this week stack up in opposition to prior weeks?
- TV (English) – Rank 107 of 108 weeks (Sure, that is the second worst week since Netflix’s view data started in June 2023!)
- TV (Non-English) – Rank 7 of 108 weeks
- Motion pictures (English) – Rank 21 of 108 weeks
- Motion pictures (Non-English) – Rank 23 of 108 weeks
1. Katie Taylor vs. Amanda Serrano Combat
On Friday, Netflix went stay with the extremely anticipated rematch between Katie Taylor and Amanda Serrano, and the first-week figures are in. Whereas we suspect that extra correct comparisons will come a lot later this yr with Canel vs Crawford, provided that the Mike Tyson battle was such a once-in-a-lifetime occasion and caught the zeitgeist like nothing else. Nonetheless, how does it stack up? It launched with 9.4M watch hours, equating to 2.8M views in contrast to the 46.6M quantity that Jake Paul and Mike Tyson picked up:
These weekly statistics aren’t the one ones launched for the occasion; Netflix has additionally issued press releases for each occasions.
Listed here are the 2 occasions stacked up in opposition to one another primarily based on knowledge supplied by Netflix in press releases. Primarily based on the viewership numbers they’ve supplied (notice that the 2 suppliers are totally different and due to this fact can have totally different methodologies), we will decide that this occasion accounted for roughly 5.56% of the worldwide viewership of the Jake Paul vs. Mike Tyson battle and eight.94% within the US.
| Metric | Taylor vs. Serrano 3 Occasion | Paul vs. Tyson Occasion |
|---|---|---|
| Information Supply | VideoAmp (US) & Netflix (World) | TVision (US) & Netflix (World) |
| World Viewers (AMA) | Practically 6 million (Dwell+1) | 74 million (Dwell) |
| US Viewers (AMA) | 4.2 million (Dwell+1) | 47 million (Dwell) |
| World Viewers (AMA) | Practically 6 million (Dwell+1) for Taylor-Serrano 3 | 108 million (Dwell) / 125 million (Dwell+1) for Paul-Tyson |
| Concurrent Dwell Streams | N/A | 65 million (World Peak) / 38 million (US Peak) |
| Netflix Efficiency | ||
| #1 Rating | In 4 nations (US, IE, AU, NZ) | In 78 nations |
| High 10 Rating | In 43 nations | In 91 nations |
| First Week Views | 2.8 million (Whole hours considered / runtime) | 46.6 million (Whole hours considered / runtime) |
| Social Media / Different Notable Metrics | ||
| Essential Occasion Development | #TaylorSerrano trended at #3 globally | #PaulTyson trended at #1 worldwide |
| Gate / Attendance | $2.63M gate from 19,721 attendees at MSG | $18.12M with 72,300 attendees at AT&T Stadium |
The Paul vs. Tyson remains to be in a league of its personal, then. The viewers was roughly 4 occasions bigger than one of many extremely profitable NFL Christmas video games (~31M viewers every). The NFL video games, in flip, considerably outpaced the standalone Taylor vs. Serrano 3 occasion, with every recreation attracting about 5 occasions extra international viewers than the boxing essential occasion’s viewers of almost 6 million. This locations the three occasions in a transparent viewership hierarchy: Paul vs. Tyson on the prime, adopted by the NFL video games as main streaming successes, and eventually the extra area of interest, albeit historic, Taylor vs. Serrano 3 occasion.
2. Too A lot is a no present!
Image: Netflix
As talked about above, this was a horrible week for English language sequence, with solely the interval from April 8, 2024, to April 14, 2024, choosing up fewer views within the prime 10 than this week. Ouch. Lena Dunham’s large new sequence, Too A lot, was the large Netflix launch for final and failed to enter the highest 10. Which means it obtained lower than 2 million views in its opening week, regardless of that includes within the weekly prime 10s in eight nations.
What does that imply for the present’s future? Properly, we all know Lena Dunham is sticking with Netflix thanks to a brand new general deal, and her new film Good Intercourse is in manufacturing proper now. Past that, Too A lot may get a renewal provided that we’ve seen comedies having to cross a considerably decrease bar to get renewed earlier than. The Vince Staples Present and Mo are good examples of that, and even the newest renewal for Survival of the Thickest, too.
3. KPOP Demon Hunters Continues On Its Ridiculous Trajectory
Speak about successful story. KPOP Demon Hunters began out pretty common for a Netflix animated challenge, however now, in week 3, it’s climbing to ridiculous heights. Final week, we mentioned how the film has maintained probably the greatest holds of any movie, and this week, it really gained viewership, up 6.61%. It now sits at 80.3M views in week 4.
If we stack up the trajectory week over week, you possibly can see KPop Demon Hunters is definitely wanting to surpass Leo on its present fee and change into Netflix’s most-watched animated launch of all time. Unbelievable.
4. Tyler Perry Delivers Hit After Hit For Netflix
Debuting at #2 on the film checklist this week is Madea’s Vacation spot Marriage ceremony, proving as soon as once more that Tyler Perry can produce hits for Netflix. Higher nonetheless, this primary week debut is definitely forward of the primary A Madea Homecoming film.
4. One other Week, One other Trainwreck Documentary
Poopcruise’s crown is certainly protected, though the brand new alien-inspired entry within the Trainwreck documentary sequence releasing over the summer season has now taken second place forward of The Astroworld Tragedy and Mayor of Mayhem. Subsequent week: Balloon Boy.
5. Olympo – One Month In
We’ve already predicted a cushty renewal for this one, and the complete first-month stats at the moment are in, and we’re doubling down on our prediction. The sequence began off comparatively weak however had a large 115% rise in viewing hours in week 2 and has proven a gradual decline since then. This most likely received’t fairly go to the gap like Elite did, however nonetheless, begin for a fledgling sequence throughout a busy interval with Squid Recreation sucking up a lot of the oxygen.
6. Brick
Worldwide Netflix Authentic movies don’t fairly have an outlined launch date like most English-language motion pictures do, as they are often launched on both a Wednesday, Thursday, or Friday. Within the case of Brick, the brand new thriller starring Matthias Schweighöfer and Ruby O. Price, they opted to launch it on a Thursday. It debuted to 18.2M views, which, in contrast to different Thursday releases from the previous couple of years, appears to be like fairly good. In contrast to among the different German motion pictures this yr, it’s not so good. Exterritorial did 38.3M (Wednesday launch), Sixty Minutes (Friday) did 10.6M, and Scrumptious (Friday) did 6.5M.
7. Will Squid Recreation S3 beat Squid Recreation S2?
No.
How Netflix Stacks Up Within the Nielsen H1 2025 Charts, And Netflix Is Dropping Floor?
Earlier this month, Entertainment Strategy Guy posted that the streaming wars were heating up, citing Nielsen knowledge. He shows a graph from the previous 4 years that reveals Netflix shedding share within the prime 10s of the Originals class over time. In 2021, Netflix Originals accounted for 80% of the slots within the prime 10, in contrast to a mean of 52% for 2025.
That development is plain, however there are a few counterpoints: Netflix has pulled again on releasing so many Originals, and Nielsen’s prime 10s very a lot favor long-running Originals, whereas Netflix has had much more deal with restricted sequence in recent times, that means fewer episodes to devour minutes. You would additionally argue that almost all different streamers are extra top-heavy with their titles, counting on one or two large hits every quarter, moderately than Netflix’s constant stream of recent content material on a weekly foundation. You would argue that is all excuses as a result of in the long run, the stats don’t lie. Different streamers are extra aggressive than ever within the US Nielsen prime 10s!
Image: Leisure Technique Man
Additionally on the Nielsen entrance this week, the corporate launched its prime streaming titles for the primary half of 2025, comprising 20 titles throughout 4 classes: Total, Originals, Acquired, and Motion pictures. Right here’s how Netflix fared:
- Total – Netflix has six titles on this checklist, albeit it shares the license for many of them with different streamers.
- Gray’s Anatomy #2 (shared with Hulu – lifetime rights with Netflix)
- NCIS #3 (shared with Hulu/Paramount – Netflix misplaced a lot of the center seasons however regained earlier seasons)
- Squid Recreation #9
- The Evening Agent #14
- Supernatural #15 (Unique to Netflix however scheduled to go away later this yr)
- Younger Sheldon #19 (Shared with Max and Paramount+)
- Originals – Netflix has 11 out of the 20 slots on this class.
- Squid Recreation #1
- The Evening Agent #3
- Ginny & Georgia #4
- You #9
- The Residence #11
- Love is Blind #12
- Black Mirror #15
- Zero Day #16
- Stranger Issues #17
- Virgin River #18
- Candy Magnolias #20
- Acquired – Most of those titles dominate the general checklist, so numerous overlap:
- Motion pictures – Netflix occupies 9 out of the 20 slots right here, albeit that 4 of the flicks are courtesy of first window offers Netflix has within the US.
- Despicable Me 4 #2 (US holds partial rights with Peacock for 10 months)
- Again in Motion #3
- The Wild Robotic #5 (US holds partial rights with Peacock for 10 months)
- The Electrical State #7
- Kraven The Hunter #11 (Sony first window deal within the US)
- Nonnas #14
- The Life Listing #16
- Tremendous Mario Bros. Film #17 (US holds partial rights with Peacock for 10 months)
- Straw #18
Lastly…
As you could have observed, this prime 10 report is being revealed by me, Kasey, and never Frederic, who has been on the case for us for 3 years now. Whereas Frederic will proceed to do the occasional article for us (normally alongside his personal web site), he’ll not be carrying the burden of doing a prime 10 report each Wednesday for us. I need to thank him for his years of laborious work and look ahead to persevering with to work with him, albeit on a smaller foundation. You may nonetheless read his work on the Netflix n Chiffres website!
We needs to be again for some extra viewership information in simply a few days with the discharge of Netflix’s second-quarter outcomes, which ought to convey with it viewership knowledge for January to June 2025. You may see all of the prior engagement experiences right here.
That’s it for this week! Tell us what you assume within the feedback, and you could find all of our hyperlinks to the highest 10 instruments we provide under:
